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SEO TIP: Design your Web Site for SEO (Search Engine Optimization) from the ground up. Design your web site with a clear hierarchy. Each page should be reachable from your html site map page. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Each page should have a different title, h1 header, meta description tags etc. Google and other search engines are not usig the meta keyword tags much anymore since it was abused in the past.